Music is a powerful tool…
Music can be a healing tool…
Music can be used to pass a message…
Music can help unite a family, a community, a nation and the world!
But then…that’s just Music As An Art!
There’s music as a business. Both are connected and can never be separated: Music as an art and Music as a business! If you try to separate the two…you would be making a mistake.
Several times and on several platforms, atistes have been told to not just understand their crafts and sharpen their skills. They have also been told to ensure that they study the business angle of their hustle. It’s not just about turning on the microphone and yelling at it while the producer struggles to create a balance between the beats and your voice.
If you are an artiste and you do not understand these things: YOU NO GO BLOW O!
My name is Wale Ozolua and I am an OAP with The Beat97.9FM Ibadan and I am addicted to good music; music of all genres as long as it’s good…I jump on it.
Recently, music talents in Ibadan have been putting down their thoughts on social media following an article on Nigerian Tribune with the headline “Ibadan Hip Hop artistes are going on strike!”
Everyone has gone back and forth on the matter, so many comments, so many disclaimers. I must confess, this is an interesting development for the entertainment circle in Ibadan.
Now, for the music talents who live in Ibadan. What do you want? Yeah, I know, you wan blow! So do I.
But do you even have a plan to get to that level that you desire? What kind of songs do you release, before you even release these songs, do you have a plan for the release? Shout out to all the artists and producers who labour everyday to churn out good music. God bless una hustle.
Music talents in Ibadan are complaining about not getting paid adequately for shows.
I sympathise with you on that level 100 per cent, but be honest with yourselves; what exactly makes you different that you can command payment from any promoter for a show in Ibadan or even in a city I love, Kaduna?
Yes, I know you work hard, but do you work smart? Hard work pays, but you must work hard in a smart way.
You complain of not having enough funds to promote your songs or even record songs. I can relate to that very well. What I find hard to understand is how you as a music talent cannot create a good relationship with a producer and have a written agreement and you can both collaborate and churn out hit after hit.
The entertainment industry is built on relationships, then you push it to the business level. Create relationships with radio stations, DJs, and bloggers, there would be someone who would listen and support you without even collecting a dime from you. It works, trust me. The entertainment scene in Ibadan is one large cooking pot of beans and it will take a long time before it would be ready for consumption. If you are an artist and you do not have your plate, fork/spoon and bowl of Ijebu garri and cold water ready…you would only be dancing naked near the fire.
Concerning artists supporting each other…I can only say this: “no matter how fast a fan spins, the blades won’t touch.”
Create a team of people who share the same passion and dreams as you do. Start a project and run with it! God bless you!
This piece was written by Wale Ozolua, an air personality with Beat FM 97.9