CEO Asmab Clothings, Ibadan
Here is a man who is driven by the passion and love for his job. He is one of the youngest CEOs we have seen and every word from his mouth filled our hearts with the assurance that Ibadan is indeed blessed with great men. Enjoy our conversations with him.
Ibadankiniso: May we meet you please?
Asmab: My name is Moyosore Ahmad, my nickname is Asmab, and I am the CEO of Asmab Clothings.
Ibadankiniso: What exactly do you do at Asmab Clothings?
Asmab: We customize T shirts, mugs, face caps, and anything that can be customized. But, basically, we focus more on clothes.
Ibadankiniso: When did you venture into this business?
Asmab: I started in the year 2008, and as at that time, technology was not as advanced as it is now. I kicked off as an artist, I was drawing and I was also designing banners, stickers and so on. I wasn’t really serious back then, but I believe one will always excel in whatever he or she is good at. I stopped for a while and concentrated on other things, then in the year 2011, I went back to it and trained properly.
Ibadankiniso: Of all business options available in Nigeria, why did you decide to choose this one?
Asmab: Well, I believe as time changes, we should also make necessary adjustments. Like I said earlier, I love drawing and painting. But I noticed the business is not lucrative enough. You work really hard and get very little gain. I noticed customizing clothes is more lucrative and I have a flair for fashion, so I decided to learn one or two things about it and here we are.
Ibadankiniso: What challenges did you experience when you started?
Asmab: There were so many challenges and I cannot mention all. You could get a contract and run into debt in the process of its execution, you could struggle so hard to meet up with a customer’s deadline and still not get paid and there are times when there will be no contracts at all and I will be on the verge of giving up.
Ibadankiniso: How do you see your company changing in two years, and how do you see yourself creating that change?
Asmab: In two years’ time, I see Asmab Clothing becoming the biggest fashion company in Ibadan. I also see us being on the frontiers of the use of technology in fashion. This is because there are so many big machines that are used in this business and they are very scarce in Ibadan. They are more available in Lagos. The places where they are available in Ibadan are choked up already with demand. So, I am hoping in two years’ time, Asmab Clothings will have her own machines also.
Ibadankiniso: Give me one word that describes you best?
Asmab: I am a very research oriented person. I try my best to be up to date with trending designs and technology. I make good use of the internet and this keeps me on top of my game always.
Ibadankiniso: What are your goals?
Asmab: I have plans to register my company, do advertisements in radio stations and on billboards. I also have plans to recruit professionals, people who are efficient and are good at what they do and train youths who are interested in learning.
Ibadankiniso: What are your three biggest accomplishments in the year 2016?
Asmab: 2016 started rough, but I thank God for the way it ended. One of my biggest accomplishments is the contract I received from a renowned Yoruba Nollywood actor, ‘Ijebu’. I executed the contract and he loved it. That motivated me and made me move closer to celebrities. Two weeks after, famous Rap artist, ‘Olamide’, signed ‘Da Willy’ into his record label. Da willy also patronized us, he ordered for caps and shirts. The third one is this interview with Ibadankiniso. I feel blessed and I am assured I am progressing and the future is really bright.
Ibadankiniso: What other CEOs do you look up to?
Asmab: Number one is Primax. He has a lot of big machines and seeing his works motivates and encourages me to work harder. Number two is Mankind, he also uses advanced technology for his works.
Ibadankiniso: What are the three things you like and dislike about your current position?
Asmab: Well, number one is money. I love money and I always have the fear of going broke. I love the fact that I have a job, I am passionate about what I do and I am quite comfortable. I also like the fact that my company is recognized and my customers are pleased with my services.
I do not like the fact that some people don’t pay for the services rendered. I tell them there is a strict payment before service policy but they plead and I eventually do it for them. But they still refuse to pay! It discourages me a lot sometimes. Some people also price my services ridiculously. Another thing is, I am a student and it is very difficult to balance both. When I am in school, people keep on calling me from home to work for them. When I am at home, I keep getting calls that there are so many assignments on ground. I sometimes get discouraged and confused and I begin to wonder if it is wise to drop one and focus on the other. But, something keeps telling me that I can do both. This is one of the reasons why my company is not yet registered. I don’t want to register my company and I won’t be around to monitor it properly. So, by next year, I will be a graduate and I can focus on my business then.
Ibadankiniso: Explain the rationale behind each of your career moves.
Asmab: I don’t like rendering a service that my clients. will not be pleased with. Every move I make is always to ensure that I please my client and I offer them the best.
Ibadankiniso: What has been the biggest letdown in your career so far?
Asmab: There was this time I did some work for one of my friends, they did not pay in full but because I am always after my clients’ satisfaction, I agreed to do it for them expecting that they pay me my balance after. The job was a huge one and I did it efficiently and the way they wanted it. They came for the clothes and started begging that they needed them urgently and they will send the money the following day. They have not sent it till now. And it a huge amount of money, funny enough, he was even threatening me over the money. I just decided to let go.
Ibadankiniso: What advice do you have for the youths?
Asmab: My advice for them is that they should always have something they are doing. They should learn a craft and be independent. For those in school, they should not be intimidated by people who can afford more expensive things. They should work hard and they will surely be able to afford those things too. Uniqueness is also very important in every business.
See some of ASMAB work below